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How to Find the Right Credential Evaluator for an H-1B RFE
It’s RFE season! Amongst the most common H-1B RFEs applicants receive this time of year have to do with education.
H-1B visa eligibility is dependent on be beneficiary having an advanced degree with specialized skills and knowledge necessary to perform the specialty occupation they were hired for. This means the beneficiary must have a US bachelor’s degree or higher or its foreign equivalent in a specialization that exactly matches their job offer. Due to the specificity of these requirements, even if you, or your employee or client did submit a credential evaluation along with the initial petition, the evaluation may not meet CIS requirements for this particular visa.
Finding the right credential evaluator to answer an H-1B RFE is the difference between success and rejection. The evaluator you want to work with can be found with these five questions:
- Do they offer a free review of the case?
An evaluator cannot know what services must be provided – or whether or not your education, or your employee or client’s education and work experience will even work for the H-1B visa at all – without reviewing your employment history, or your employee or client’s employment history and educational documents. You received an education RFE. Before you answer it, make sure you CAN answer it successfully with what you, or your employee or client has to work with, and what needs to be done to write the equivalency that will accurately meet H-1B education standards. If an agency or evaluator asks for payment before looking into what needs to be done, look elsewhere.
- Are they easy to work with?
The evaluator who you want to work with is one who wants to work with you. Answering an RFE means you have to collect a lot of documentation – some not so easy to secure – in a short amount of time. Don’t waste your time working with an evaluator who doesn’t answer your calls, your text, your emails, or your questions to your satisfaction. Being easy to work with also means they are affordable and offer rush delivery options. When it comes to credential evaluation agencies, you don’t “get what you pay for.” The best ones tend to be inexpensive.
- Did they ask about the visa?
A common cause of an education RFE is that the evaluator wrote the right evaluation for the wrong visa. Many evaluation agencies will write a standard evaluation of your credentials, or your employee or client’s credentials without regard for the particular, unique educational requirements for the H-1B visa. Educational requirements, as well as approval trends and standards surrounding what education and work experience can be combined to write an equivalency vary from visa to visa. For example, an H-1B beneficiary may combine work experience and college credit to write an acceptable equivalency to a US bachelor’s degree. Meanwhile, an EB2 beneficiary who tries to do the same thing will fail because for that particular visa the bachelor’s degree must be a single source. The evaluation must lend itself to the visa in question to be successful.
- Did they ask about the job offer?
Just like the particular visa requirements, the evaluation must also lend itself to the client’s job offer. In the past, CIS has accepted petitions in which the beneficiary holds a degree in a field related to the job offer. This is not the case anymore. Now CIS requires beneficiaries to have a degree in their exact field of employ. This is because H-1B visas are for beneficiaries working specialized occupations, with knowledge and skills specialized to their field. While an employer will look at a candidate’s education and work experience and see that they have the skills and knowledge necessary to work their job, if the degree is not in the field, CIS will require more evidence. If your credential evaluator doesn’t ask about your job, or your employee or client’s job, he or she does not understand this and you need to look elsewhere. If your degree, or your employee or client’s degree is in a mismatched field, a credential evaluator with the authority to convert progressive work experience in the field into college credit in that specialization is exactly who you need to be working with.
- Do the often work with RFEs, Denials, and NOIDs?
The credential evaluator you want is one who does not shy away from difficult cases. You, or your employee or client received an RFE, so you want to work with an evaluation agency with extensive experience answering them. It’s important to keep in mind that the roadmap to answering the RFE is NOT IN THE RFE ITSELF. Especially with RFEs like the Nightmare – which is virtually impossible to answer if you follow its instructions – guidance from those who know the terrain and can navigate it successfully is essential to success. Evaluators that work with these kinds of cases know what CIS is looking for in the documentation they request, know what triggers and RFE, and what works and what does not in answering it. These evaluators follow CIS approval trends, which change from year to year.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director of TheDegreePeople.com a Foreign Credentials Evaluation Agency. For a no charge analysis of any difficult case, RFEs, Denials, or NOIDs, please go to http://www.ccifree.com/or call 800.771.4723.
Fall into an H-1B Education Trap? Fix that RFE!
The H-1B visa is a dual-purpose visa that allows foreign nationals to come work highly skilled jobs in the United States for long periods of time. This visa is highly desirable and laden with sneaky education traps that can tank your case, or your employee or client’s case in a hurry. H-1B eligibility requirements state that a beneficiary must hold a US bachelor’s degree or higher or its foreign equivalent, and to be a specialized occupation, the job must require such a degree as a minimum. Educational requirements as well as what constitutes sufficient evidence to prove US equivalence for a foreign degree vary from visa to visa. At the same time, CIS trends regarding what they will approve in terms of education, and what they will not approve change.
If you’ve received an RFE for an education situation, it means you’ve already fallen into an H-1B education trap. Don’t panic! The situation may be salvageable. Here is what may have happened:
The degree came from a college or university that is not government accredited.
Many institutions that provide a rigorous, quality education that fully prepare you or your employee or client for the specialty occupation he or she has been hired for are not actually government accredited. Two common examples of this situation are NIIT and Aptech. CIS will not approve unaccredited education.
The “college” degree is actually a high school diploma.
Yes, this happens. Attorneys: don’t listen to your clients when they insist that their high school diploma is a college degree. This tends to be an honest mistake that gets taken too far. Mistranslations, misunderstandings, and different educational systems from one country to the next cause a lot of confusion in this area. Different degrees are often called by the same name, which becomes a problem when transcripts and credentials are translated but not evaluated for academic equivalence. The H-1B visa requires a US bachelor’s degree or higher. A high school diploma does NOT meet these requirements.
If your degree, or your employee or client has a degree from an unaccredited college or university, or no bachelor’s degree equivalence at all, talk to a credential evaluator with the authority to convert years of work experience into college credit. You may be able to salvage your case.
The degree was not evaluated correctly.
If your degree, or your employee or client’s degree is from a different country with a different language, the transcripts must be translated into English and evaluated for US academic equivalence. Sometimes, documents do not get translated correctly, or they are only translated but never evaluated. Sometimes, they are evaluated, but incorrectly. Sometimes they are evaluated correctly, but not for the H-1B visa. This H-1B trap is becoming increasingly common because some translation agencies now offer a sort of one-stop-shop for translation and evaluation. Just like document translation, evaluation is a highly specialized field that requires extensive knowledge of international education, international trade agreements, CIS precedent decisions, federal case law, and various visa requirements. This is because some visas allow education and experience from different sources to be combined to show equivalence while others do not accept that combination but require others. This is also because some degrees exist in one country but not in another, and others don’t have a direct English translation. Some degrees don’t call themselves degrees but are actually the equivalent of post-secondary education. Simply translating documents from one language to another means understanding of the academic content is lost. A credential evaluator can identify where this occurs and fix it. Each evaluation must be conducted on a case-by-case basis.
Before you file your case, or your employee or client’s case, be aware that it may not be as straightforward as you think. Educational systems vary from country to country, and your degree or your employee or client’s degree may not be what you think it is in terms of US academic value. At the same time, the right degree may be in the wrong field, or difficult to find a US equivalent degree for. Talk to a credential evaluator with experience working with H-1B visas and their RFEs. The evaluator you want understands the specific requirements of H-1B visas as well as CIS trends regarding these much sought-after visas.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director of TheDegreePeople.com a Foreign Credentials Evaluation Agency. For a no charge analysis of any difficult case, RFEs, Denials, or NOIDs, please go to http://www.ccifree.com/ or call 800.771.4723.
Avoid an EB2 RFE Before You Have to Respond to One
The approval process for EB2 visas is long, arduous, and can get quite costly. That means when you submit your petition, or your client or employee’s petition for adjudication, you want to get it right the first time. If there are errors, inconsistencies, or requirements not met in the initial petition – or if CIS does not feel they have adequate evidence to make the right decision about your case, or your client or employee’s case for any other reason – a Request for Evidence (RFE) will be issued that you will have to respond to.
Why you do NOT want that RFE
Aside from taking more time and money to address an RFE, an RFE is also a big red flag on the petition. When you get an RFE for a glaring error, it draws attention to the small mistakes that would have flown under the radar, and the more holes in your petition CIS finds, the more complicated your RFE will be to respond to.
If you receive an RFE, don’t panic! Receiving an RFE can be transformed into an opportunity to strengthen your case, or the case of your client or employee. However, the best way to address an RFE is to avoid it in the first place.
An RFE is by no means a rare occurrence. In fact, we see more and more RFEs every single year. At TheDegreePeople, we help clients with education RFEs, which are extremely common for the EB2 classification because CIS trends change with regards to educational requirements, especially from the prevalence of work visas in STEM industry companies, and also because equivalency requirements differ from other work visas.
The first mistake petitioner commonly make is that the degree must be an EXACT match for the job offer on the PERM. In most cases, employers will hire employees with degrees in related fields because there is enough educational overlap that they can be sure the employee has the specialized skills and knowledge necessary to carry out the duties of their job. This is especially the case when the employee has years of work experience in the field alongside a degree in a related field. However, CIS disagrees. If the degree is not an exact match for the job offer on the PERM, you, or your employee or client will receive an RFE. To address this issue, you or your employee or client needs to have their education and work experience reviewed to write the equivalency of the necessary degree in the appropriate field, and submit that to CIS.
The second mistake – which can also be made with regards to the equivalency in the first mistake – is that the petitioner’s bachelor’s degree must be a SINGLE source. This is particularly a problem when a petitioner needs a credential evaluation to write the equivalency for a degree in the exact field of employ, or if the petitioner holds a degree from a country with a three-year bachelor’s degree track. Other visas allow for work experience and different education sources to be combined to write the equivalency to the appropriate bachelor’s degree. This is not the case with EB2. The way we handle this situation is to convert years of progressive work experience into a bachelor’s degree equivalency or a master’s degree equivalency, and then cite federal case law, graduate school admissions requirements for programs in the client’s field, and provide other necessary documentation to fortify this equivalency.
If you, or your employee or client receives an EB2 RFE, talk to a credential evaluation agency with extensive experience working with specific visas, and international education experts on hand. If you call and the agency does not ask about the particular job or visa, look elsewhere. While they may be able to write an accurate equivalency, they will not be able to write the accurate equivalency that you or your employee or client needs to fulfill the unique requirements of the EB2 visa.
If you have yet to file, make sure your petition, or your employee or client’s petition does not fall into one of these common EB2 education traps. Don’t give CIS an excuse to issue an RFE. Get it right the first time.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director at TheDegreePeople.com, a Foreign Credentials Evaluation Agency. For a free analysis of any difficult case, RFE, Denial, or NOID, please go to http://ccifree.com/ or call 800.771.4723.
Who is at Fault for Your RFE?
About one in every four H-1B petitions receive an RFE. The first step to answering an RFE is to understand what CIS is asking, who dropped the ball, and who can provide that information. Just because someone is at fault for your RFE, or your employee or client’s RFE does not mean you should fire them or find someone else. At this stage, it is often unwise to find a new attorney, evaluator, or employer for that matter. Sometimes it’s the candidate’s fault. Sometimes, CIS is at fault. Sometimes it’s no one’s fault. CIS trends change every year and it’s impossible to keep up with all of them. Sometimes, you do need to find someone else for the job.
Regardless, the first step to successfully answering your RFE, or your employee or client’s RFE is to discover why it was issued in the first place and who is to blame. Remain calm, refrain from pointing fingers, and ALWAYS remain solution-oriented through this process.
Sometimes No One is to Blame
In many cases, this is exactly the situation. CIS visa approval trends change every year and it is practically impossible for everyone to keep up on them – even CIS. The best you can do is to work with a team that follows CIS trends as closely as possible and do your best. Working with a credential evaluation agency that specializes in RFEs and difficult cases is advised because they understand what works and what does not. This will not always prevent an RFE, but you’ll know you are in good hands in any case.
Sometimes it’s The Candidate’s Fault
This is a hard but true fact. Oftentimes, a candidate will make a mistake, and if this is your situation, it’s time to eat some humble pie and move forward towards a solution. Candidates, did you make a mistake about the value of your degree, certificate, license or diploma? Did you provide poorly or even fraudulently translated documents? Did you provide poorly evaluated documents? Did you receive your degree from an unaccredited institution? Educational document errors and inconsistencies, as well as mistranslations can be picked up by a skilled credential evaluator, but sometimes that’s not the first agency you work with. Be honest with yourself and your team about your credentials, and find honest, well-trained translation and evaluation agencies to work with from the beginning. At the end of the day, candidates, your petition is your responsibility.
Sometimes it’s The Attorney’s Fault
Attorneys, did you file the petition incorrectly? Sometimes this happens. Find out what went wrong and what you need to do to fix it. At this point, it’s probably not worth it to fire the attorney unless a horrible mistake was made. Oftentimes, when the attorney is at fault it’s for the same reason that candidates may have been at fault: they worked with the wrong translation or evaluation agency and ended up submitting inaccurate documents. These problems can be addressed by working with credible translation and evaluation agencies. Just make sure you work with TWO SEPARATE agencies – one for translation and one for credential evaluation – as these are two highly specialized services that require very different and very specific sets of skills.
Sometimes it’s CIS’s Fault
It’s no secret that CIS makes mistakes. Sometimes an RFE may be factually incorrect. Your petition, or your employee or client’s petition could be absolutely spotless, filed perfectly, and filed on time, and CIS will still issue an RFE. While these RFEs are frustrating, they are also easy fixes because you already have all of the documentation and information you need at your fingertips.
Sometimes Your Evaluator – or the Evaluation itself – is at fault
Maybe it was your evaluator’s error that triggered the RFE. Maybe it was the evaluation that your evaluator wrote but not your evaluator. This may sound confusing, but it’s actually a fairly simple differentiation. The candidate’s visa requires a very specific evaluation to write the equivalency to the US degree that you, your employee, or your client needs to meet H-1B visa requirements, and in the field that matches the H-1B job. If your degree, or your client or employee’s degree was earned outside of the United States, or with a major that is not an exact match to the job, you need an evaluation written that converts years of progressive work experience into college credit to fill in the gaps between the degree and the job, or the degree and the degree CIS requires you, or your client or employee to have.
Not every evaluation agency can provide this. Some do not specialize in immigration and visa evaluations, and some don’t have the authority or cannot provide the evidence needed to back up a work experience conversion. Talk to potential credential evaluation agencies. They may be able to write an accurate evaluation, but it may be the wrong evaluation for the H-1B petition. If an agency does not ask about the job or the visa, look elsewhere. The agency you want is one that specializes in immigration and visa evaluations, and specializes in RFEs and difficult cases.
An RFE is a chance to strengthen your case, or the case of your client or employee. Sit down with your team to find out who – if anyone – dropped the ball, who can solve the problem, and how to best proceed.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director at TheDegreePeople.com, a Foreign Credentials Evaluation Agency. For a free analysis of any difficult case, RFE, Denial, or NOID, please go to http://ccifree.com/ or call 800.771.4723.
H-1B Lottery Brought Under the Freedom of Information Act
When the number of H-1B petitions submitted that are not cap-exempt exceeds the allotted 85,000 annual visas, USCIS uses a randomized, computer-generated lottery to determine which visas are accepted for consideration for these visas. All visas selected are reviewed by CIS, and the rest are sent back to the petitioners and their employers. For the past ten years, the number of visas submitted has exceeded the cap. In the past four, this has happened within a week. This year, 236,000 H-1B petitions were submitted for fiscal year 2017. The H-1B lottery has been a staple of the process for about a decade now, and still lawyers, employers, and H-1B candidates have no idea how it actually works.
This year, the American Immigration Council and Hughes Socol Piers Resnick & Dym Ltd. brought the H-1B under the Freedom of Information Act. The intention is to audit the system to see how it works, and to make sure the lottery is as fair and impartial as CIS claims it to be.
The specific questions under investigation are:
- How does the electronic selection process work?
- How does the process for rejecting or accepting a petition function?
- How does CIS determine how many petitions to select for the lottery, and how does CIS determine when they have reached the limit for petition approval?
- How does CIS track visa numbers?
- Does CIS actually allocate all of the visa numbers available?
Unless major immigration reform happens to significantly increase the number of H-1B visas available annually, the lottery is here to stay. That means it needs to be made public record how it works. Candidates and their employers and lawyers have no control over whether or not any given petition is selected, but checking the process to ensure that it is up to statutory standards, and as impartial as it claims to be is necessary for accountability.
If your petition, or your employee or client’s petition is selected, it must be impeccable. CIS selects more petitions than there are H-1B visas available in the lottery process, then reviews the petitions they receive. That means they are looking for red flags, and many petitions must be rejected as part of the process. It is imperative that you get it right the first time. While RFEs can be answered, it is always best to prevent getting one in the first place.
If your education, or your employee or client’s education is from outside of the United States, never file without a thorough credential evaluation that clearly spells out the US equivalent of your client’s degree, with a specialization that matches their job offer. We see so many RFEs every year that could have been prevented simply by taking this step before CIS has to ask you, or your employee or client to do so.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director of TheDegreePeople.com a Foreign Credentials Evaluation Agency. For a no charge analysis of any difficult case, RFEs, Denials, or NOIDs, please go to http://www.ccifree.com/ or call 800.771.4723.
Common Foreign Degrees that Get Lost in Translation
If your degree, or your employee or client’s degree is not in English, it must be translated. However, translators are not credential evaluators, and both practices require very different, and very specialized skills. A common and costly mistake EB2 candidates, and their lawyers and employers make is filing for this advanced degree visa without the proper educational credential to back it up. While this is sometimes the fault of the candidate – EB2 has a much shorter processing time than EB3 – it is often a mistake that comes about honestly from mistranslated education.
While translators need to know the nuances of language – which words translate directly, which words have changed over time, and which words do not have direct English translations – evaluators possess the same kind of specialized knowledge about international education.
One common example of this is the mistranslation of Baccalaurate, which is often translated into Bachelor’s degree even though there are not the same. The words diploma and postgraduate diploma do not have clear meanings, and a postgraduate diploma is not necessarily the equivalency of postgraduate education. Some are, some are not. For this reason, translators will often translate a postgraduate diploma into a Master’s degree. This is an insertion of a value judgment through making a translation that is not direct and holds academic weight. This error would trigger an RFE or worse on an EB2 petition. Many degrees simply do not have a US equivalent and must be evaluated using detailed tactics, drawing from international trade agreements, CIS precedents, federal case law, and US graduate program admissions norms. Without this knowledge, translators often make value judgments when translating educational documents without realizing the damage it causes.
Another example is the Russian specialist degree – the kandidat naouk – which is generally considered to be the equivalent of a US doctorate degree. However, it cannot be TRANSLATED as such; the degree must be evaluated in terms of academic content and functional equivalency. In the same way, the Indian Chartered Accountancy Certificate, which is the equivalent of a US Bachelor’s degree in Accounting, is NOT a US CPA, a certificate that does not equate to postsecondary education. However, the Canadian Chartered Accountancy Certificate DOES fit the equivalency of a US CPA, and for this reason candidates with Indian Chartered Accountancy certificates often have their degrees mistranslated in such a way that it looses academic value.
How can you prevent mistranslations from putting a costly damper on your EB2 filing process? First, have the documents translated. The translator should make direct translations without inserting value judgment, sticking to the literal translation of the words in the document. Second, take these translated documents to a credential evaluator who can review the language translation for academic accuracy, and then write the detailed evaluation necessary to show the academic value of your client’s education. Do not trust agencies that offer a one-stop shop for translation and evaluation. If your educational documents, or your employee or client’s educational documents must be translated, make sure that translation and evaluation remains a two-step process, working with professionals in both separate fields.
FY2017 H-1B Predictions and Requirements
The past decade has seen a significant annual increase in H-1b petitions, and this year the trend is projected to continue. Experts estimate that more than 200,000 H-1b petitions will be filed this year before CIS closes its doors after the mandatory five days of accepting petitions. For cap-subjected H-1b jobs, there are only 65,000 visas available for candidates with US bachelor’s degrees or it’s equivalent or higher, and an additional 20,000 H-1b visas with candidates with US master’s degrees or its equivalent or higher available. There will most definitely be a lottery, and that means you and your client need to have your petition ready, spotless, and filed on April First of this year.
But what does a spotless petition look like?
Your client’s petition must meet H-1b requirements as well as current CIS trends to be approved. CIS has been issuing more and more RFE’s every year, up from around 4% less than a decade ago to 25% in recent years as responses to H-1b petitions. That means your client has a one in four chance of receiving an RFE that the two of you will have to address. Your client doesn’t have to be a statistic so long as you clearly show that your client and his or her job and employer meet H-1b requirements in adherence to current CIS trends.
What are the H-1b requirements and how do trends affect how to properly evidence these requirements?
- Your client’s job must be a specialty occupation. This means that to perform the duties of the job, your client must hold a US bachelor’s degree or higher or its equivalent in a related field. In recent years however, CIS has issued RFE’s for degrees that do not exactly match candidates’ job titles. If your client’s major is not an exact match for his or her job title, you need to find a credential evaluation agency that can take a close look at your client’s education to count classroom contact hours in classes matching your client’s job towards a degree equivalency. The evaluator can also convert years of progressive work experience in the field to years of college credit in the major of your client’s job offer. To show that your client’s job is a specialty occupation, you need to provide evidence that your client’s employer requires this degree for this job, and that similar positions in similar companies also require an advanced degree. If this is not the case, you need to provide evidence as to why your client’s particular job is so specifically complex as to require an advanced degree to carry out its duties.
- Your client must hold a US bachelor’s degree or higher or its equivalent. H-1b visas are for specialty occupations that require a bachelor’s degree or higher to perform. If your client has a US bachelor’s degree or higher or its equivalent, and the degree matches the job, all you have to do is submit the educational documents with the petition. However, if your client’s degree is from a different country – particularly a country with a three-year bachelor’s degree – you need to have your client’s education evaluated for US equivalence. This is because educational systems vary from country to country, and CIS must clearly see the value of your client’s education in terms of US educational value. Some post-secondary degrees from other countries are the equivalent of US bachelor’s degrees even though the word “degree” is not in the title. Others are not. A detailed evaluation from a credential evaluator with expert understanding of international education is needed to meet this requirement. For three-year degrees, a progressive work experience conversion is needed to fill in the missing fourth year. Although three-year degrees, like the Indian three-year degree, have the same if not more number of classroom contact hours as a US four-year degree, CIS does not accept this equivalency on face without a detailed credential evaluation.
- There must be an employer-employee relationship. This means that your client’s employer can hire, fire, promote, pay, and otherwise control the work your client does. You can show this by submitting a copy of the employee contract or providing other documentation regarding your client’s job.
- Your client must be paid the prevailing wage for his or her job. Prevailing wage is determined based on the job, the company, the geographic location, and other factors. To prove that your client will be paid the prevailing wage for his or her job, you need to provide evidence that states common salaries for your client’s occupation in similar companies in similar locations, as well as proof that your client’s employer will be paying that wage. At the same time, you also have to show that your client’s employer is economically viable to pay your client the prevailing wage without affecting the salaries of other employees, operating costs, or other aspects of the business.
Before you file your client’s H-1b petition, have a credential evaluator review his or her education to make sure all your ducks are in a row. If you submit a petition without an evaluation where one is needed, you can expect an RFE. While an RFE is not the end of the world, it is a big red flag on your client’s petition, and will trigger CIS to comb over the petition and find misplaced details that would otherwise have gone by unnoticed. CIS has a big job to do when it comes to cap-subject H-1b visa selection. Make their job easier by making sure your client’s visa is easy to approve, not by giving them a big red flag to look at.
Sheila Danzig
Sheila Danzig is the Executive Director of TheDegreePeople.com a Foreign Credentials Evaluation Agency. For a no charge analysis of any difficult case, RFE, Denial, or NOID, please go to http://www.ccifree.com/ or call 800.771.4723.
Building Your Immigration Practice: Should You Write a Book?
I’m Sheila Danzig, international education expert and executive director at TheDegreePeople, a foreign credential evaluation agency. I also run a strong marketing division, and I want to share with you my expertise to help you build your immigration law practice so you can help more clients get approved for the Visas they deserve. I usually write about the Visa process and how to avoid or resolve RFEs, Denials, and NOIDs. Today, let’s talk about how to build your practice.
For any kind of consultant, there are few better career decisions than writing a book. Now is the time to write the book on immigration law. Publish a non-fiction book, do it right, and watch the opportunities present themselves as you build your audience, write your book, and promote what you’ve written. Note the “do it right” part. Simply writing a book will not make you an overnight success. When you commit to writing a book, you commit to being an author. In this case, when you commit to your book, you agree to make its topic the central focus of your immigration law practice for at least the next few years.
Before you commit to being an author, here are three questions you need to ask yourself:
- Do I REALLY want to put myself and my ideas out there for all to see? This means taking a public stand and being held accountable to the words you write. You will never be able to please everyone, and you won’t be able to sit down with everyone who reads your book and explain yourself. However, if you invite your readers to get in touch with you with any questions they may have regarding what you’ve written, you’ve taken a massive step towards building your business.
- Do I have a book concept that REALLY inspires me? Ask yourself, is there anything you know enough about that will drive you to set aside time to work on your book even when you’re busy? Is this concept so compelling to you that you are willing to make it a central focus of your law practice for the next few years? Are you inspired by the topic to the extent that you are willing to pass up short-term opportunities to focus on the long-term goal of getting your book out there? Writing a book is a process, and if you’re not inspired by the concept you won’t have the energy to complete this process.
- Do you REALLY want to be a writer? When you commit to writing a book, you commit to being an author. This means doing things that authors do like giving talks and webinars, maintaining a blog, publishing articles, and, of course, actually writing your book. However, you don’t technically have to be a writer to be an author. If you have all of the expertise and information but writing isn’t really your passion or practice, you can hire a ghostwriter to help you.
If you are committed to putting your ideas out there, have a topic you are passionate and inspired by, and you want to be a writer (or at least hire one to help you), then the answer is YES! You should absolutely write a book. Being a published author will build your business and launch your career to new levels of success.
Now that you’ve decided to write a book, the next step is to write, right?
Wrong.
The next step is the step that will give you that initial bump in business growth, and here’s why.
When you approach a publisher with your non-fiction book concept, your publisher already knows that in today’s market a non-fiction book on average sells less than 250 copies each year, and less than 2,000 copies in its lifetime. One thing you cannot count on your publishing company to do is to help you market your book. This is something that now falls mostly on the author. That means even if your content is amazing, it’s very unlikely the publishing company will profit much from it. That’s why when you pitch your story, you need to show two things:
- You have an audience ready to buy your book.
- You have a marketing plan to promote your book when it comes out.
Even if you decide to self-publish, these are the first two things you need to be thinking about. Fortunately, these are also the first two things you need to be thinking about to build your business. Even if you don’t end up writing a book, preparing to write a book will build your business in ways you would have otherwise missed out on. To build your audience, you need to show that your ideas are compelling, unique, and helpful to the people affected by your law practice and your book concept.
Write articles on the topic of your book. Maintain a blog with many of your postings focusing on the concept of your book. Blog about your writing process and include excerpts of what you’ve written. Give talks and host webinars on the topic of your book and your law practice. You can even attend conferences regarding your book topic, including writer’s conferences where you can glean ideas about how to best get your book out there. These are great opportunities to network with journals and other publications to get your articles published in.
If you are not already taking these steps to build your business, you should be doing them anyway. Writing a book has short-term and long-term benefits for business growth. Making a commitment to your concept and your book gives your business marketing strategy focus and momentum. Then, getting your book published and out there opens up even more doors for you and your law practice.
You can learn exactly what to do to build your audience base, devise an effective marketing strategy for your book, and write the non-fiction book that will skyrocket your practice to new levels of success in my book Invisible Marketing for Attorneys. You can download this book for free at www.ccifree.com from the link on the left side of the page. This is also the website to visit for a free review of any H1B, E3, TN, or I-140 case.
About the Author
Sheila Danzig
Sheila Danzig is the Executive Director of TheDegreePeople, a foreign credentials evaluation agency. For a no-charge analysis of any difficult case, RFE, Denial, or NOID, please go to http://www.ccifree.com/ or call 800.771.4723.